News and articles for July 13, 2010

Timely Opportunities

Tantalize Customers with Mobile Promotions

Put a GPS fence around the area where your enterprise is located and offer nearby customers an exclusive special. That is just one way new technology lets your company pull in consumers as they are out and about. Other location marketing methods include check-in applications and electronic coupons sent to cell phones that can be scanned right off the screen. Here are the basics and some tips on how to use this technology effectively.

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Human Resources

Motivate Your Staff With Creative Perks

Beef up your benefits package with nontraditional perks that improve your employees’ quality of life. Here are some unique ideas that can help your company retain and motivate employees and add some pep to its bottom line.

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Business Finance

For Better Cash Flow, Change Your Billing System

Speed up your billing cycle and you can improve cash flow without giving your customers a de facto short-term interest-bearing loan. Try giving your company a “cash flow exam” to uncover blocks to a smooth flow of cash. Click “Full Article” for guidance on how to go about it. Your bottom line will be healthier.

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